Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

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For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence… (más)

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Detalles del Libro  


Editor: Free Press (11 de marzo de 2001)

Format: EPUB

Número de páginas: 288 páginas

Tamaño del archivo: 2,9 MB

Protección: DRM

Idioma: Inglés


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