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Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has...
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the...
BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation...