Comercio y Economía / Marketing / Investigación

Marketing Research Kit for Dummies

de Michael Hyman PhD & Jeremy Sierra PhD

The tools you need to identify, obtain, record, and analyze data

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most...

Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye

de Michael R. LeGault

This isn't the time to Blink.

It's time to

THINK!

-- before it's too late.

Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's...

What Kids Buy: The Psychology of Marketing to Kids

de Daniel Acuff

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...

What Kids Buy: The Psychology of Marketing to Kids

de Daniel Acuff & Robert H Reiher

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

de John Rosen & AnnaMaria Turano

How long does it take to buy a loaf of bread? A pair of shoes? A car? 

These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches...

The Chasm Companion

de Paul Wiefels

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado,...

Marketing and experiential consumption

de Claire Roederer

 Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...

Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

de Ali Pervez

Are you looking for proven revenue-generating strategies to grow your sales immediately? In "Get Your Black Belt in Marketing," learn eighty-one moves to cut through the marketing clutter. These moves are absolutely...

Get Along With Anyone, Anytime, Anywhere!: 8 Keys to Creating Enduring Connections with Customers, Co-Workers, Even Kids!

de Ali Pervez

The ability to effectively connect to the needs of others dramatically impacts profitability, productivity, and motivation in any industry. This guide features the information readers need to communicate effectively...

How Cool Brands Stay Hot: Branding to Generation Y

de Joeri Van Den Bergh & Mattias Behrer

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business....

Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

de Kit Yarrow & Jayne O'Donnell

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY...

Breakthrough Marketing Plans

de Tim Calkins

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste...

Empathetic Marketing

de Mark Ingwer

In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding...

Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

de Raymond Pettit

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers...

Data Insights: New Ways to Visualize and Make Sense of Data

de Hunter Whitney

Data Insights offers multi-disciplinary perspectives and useful information about how visualizations can open your eyes to data. This thought-provoking book takes a conversational approach to presenting an overview...

Competitive Intelligence: Gathering, Analysing and Putting it to Work

de Christopher Murphy

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence...

CIM Coursebook Assessing the Marketing Environment

de Diana Luck

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

CIM Coursebook Marketing Information and Research

de Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

de David A. LaBonte

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."

–Michael Purcell, Senior Vice President, Product Development, Global Cash...

MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)

de Steven Stralser

The same critical information top business schools teach

Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect,...