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The Public Relations Writer's Handbook: The Digital Age

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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts,...


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THE CLASSIC guide to develop a marketing plan—completely updated!

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Organizations and the Media: Organizing in a Mediatized World

de Josef Pallas, Lars Strannegård & Stefan Jonsson

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations...


Summary of Taking Heat: The President, the Press, and My Years in the White House - Ari Fleischer

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This ebook consists of a summary of the ideas, viewpoints and facts presented by Ari Fleischer in his book “Taking Heat: The President, the Press, and My Years in the White House”. This summary offers a...


Summary of Blog: Understanding the Information Reformation that's Changing Your World - Hugh Hewitt

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This ebook consists of a summary of the ideas, viewpoints and facts presented by Hugh Hewitt in his book “Blog: Understanding the Information Reformation that’s Changing Your World”. This summary offers...


Summary of Bloggers on the Bus: How the Internet Changed Politics and the Press - Eric Boehlert

de Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Eric Boehlert in his book “Bloggers on the Bus: How the Internet Changed Politics and the Press”. This summary offers a concise...


Advertising and Public Relations Law

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Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including...


Party Politics in Japan

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To the outside observer, the character and dynamics of Japan's political parties and Diet (National Assembly) are often obscure. This volume is an invaluable description of party politics in Japan, and a unique...


Positioning Theory and Strategic Communication: A new approach to public relations research and practice

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In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Public Relations Research Annual: Volume 3

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly...


Social Marketing: Advances in Research and Theory

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Public Relations and the History of Ideas

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This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase...


Flagship Marketing: Concepts and Places

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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


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This is the eBook version of the printed book.

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The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

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Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game

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Great PR: Bullet Guides

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Open this book and you will...

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