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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

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It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by...


Public Relations in the Nonprofit Sector: Theory and Practice

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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely...


The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea

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The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly...


Organizational Reputation in the Public Sector

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A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained,...


The Public Relations Writer's Handbook: The Digital Age

de Merry Aronson, Don Spetner & Carol Ames

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts,...


Brand Vandals

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Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington’s Brand Anarchy examined the impact of media change and the...


Public Relations For Dummies

de Eric Yaverbaum, Robert W. Bly & Ilise Benun

Proven techniques that maximize media exposure for your business

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When it comes to public relations, nothing beats good word of mouth. Want to get customers...


Crisis Communications

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Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare...


Power, Diversity and Public Relations

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Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging...


The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed

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Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little...


Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

de Eric Dezenhall

In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take...


Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

de Gal S Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

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Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Public Relations Ethics and Professionalism: The Shadow of Excellence

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Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic...


Marketing Planning Guide, Third Edition

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THE CLASSIC guide to develop a marketing plan—completely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing...


Organizations and the Media: Organizing in a Mediatized World

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The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations...


Summary of Taking Heat: The President, the Press, and My Years in the White House - Ari Fleischer

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This ebook consists of a summary of the ideas, viewpoints and facts presented by Ari Fleischer in his book “Taking Heat: The President, the Press, and My Years in the White House”. This summary offers a...


Summary of Blog: Understanding the Information Reformation that's Changing Your World - Hugh Hewitt

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This ebook consists of a summary of the ideas, viewpoints and facts presented by Hugh Hewitt in his book “Blog: Understanding the Information Reformation that’s Changing Your World”. This summary offers...


Summary of Bloggers on the Bus: How the Internet Changed Politics and the Press - Eric Boehlert

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This ebook consists of a summary of the ideas, viewpoints and facts presented by Eric Boehlert in his book “Bloggers on the Bus: How the Internet Changed Politics and the Press”. This summary offers a concise...


Advertising and Public Relations Law

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Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including...