Comercio y Economía / Industrias

Tourism Marketing for Cities and Towns

de Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...

Australia - The Immigrant's Guide to Retail - Volume I

de Hymie Zawatzky

Retail is a real challenge in Australia. With migration to Australia, the opening of retail businesses by these new arrivals has been one of the driving factors in the growth of Australian retail sector This...

Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet

de Ron Kaufman

A breakthrough book that will surprise, delight, and uplift you,your organization, and your team. Ron Kaufman takes you on a journey into the new world of service. Through dynamic case studies and best-practice...

Meeting & Event Planning For Dummies

de Susan Friedmann

Expert advice on how to stage the perfect event every time

"A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U.

Meeting & Event Planning For...

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online Roi

de Sebastian Tonkin, Caleb Whitmore & Justin Cutroni

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors...

Competitive Advantage: Creating and Sustaining Superior Performance

de Michael E. Porter

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

The Sushi Economy: Globalization and the Making of a Modern Delicacy

de Sasha Issenberg

Now in paperback, the highly acclaimed exploration of sushi's surprising history, global business, and international allure

One generation ago, sushi's narrow reach ensured that sports fishermen who caught tuna...

Setting the Table

de Danny Meyer

In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants—Union Square Cafe. Little more than twenty...

Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next Hot Spot

de Roger Fields

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows...

The Art of Always Being Right: The 38 Subtle Ways of Persuation

de A.C. Grayling & Arthur Schopenhauer

Beware who you give this book to.' Financial Times 'I recommend that you keep this delightful essay at your side.' Observer 'Dryly witty essay' Alain de Botton, Sunday Telegraph We all sit through meetings with...

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

de Bryce G. Hoffman

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry...

The Theory of Corporate Finance

de Jean Tirole

The past twenty years have seen great theoretical and empirical advances in the field of corporate finance. Whereas once the subject addressed mainly the financing of corporations--equity, debt, and valuation--today...

Retail Analytics: The Secret Weapon

de Emmett Cox

The inside scoop on boosting sales through spot-on analytics

Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but...

Restaurant Service Basics

de Sondra J. Dahmer & Kurt W. Kahl

An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual....

Car Guys vs. Bean Counters: The Battle for the Soul of American Business

de Bob Lutz

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great...

The Business of Event Planning: Behind-The-Scenes Secrets of Successful Special Events

de Judy Allen

Practical tools and expert advice for professional event planners

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to...

The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth

de Joanne Thomas Yaccato & Sean McSweeney

“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium...

Ruthless: How Enraged Investors Reclaimed Their Investments and Beat Wall Street

de Phil Trupp

Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call...

Cbap / Ccba Certified Business Analysis Study Guide

de Susan Weese & Terri Wagner

A must-have resource for anyone preparing for the version 2.0 of the CBAP exam

As organizations look to streamline their production models, the need for qualified and certified business analysts is growing. The...

Strategic Hospitality Leadership: The Asian Initiative

de Russell Arthur Smith & Judy Siguaw

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in Asia. Strategic...