Mark Tungate

Fashion Brands: Branding Style from Armani to Zara

de Mark Tungate

Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

Fashion Brands: Branding Style from Armani to Zara

de Mark Tungate

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention...

Luxury World: The Past, Present and Future of Luxury Brands

de Mark Tungate

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain...

Branded Beauty: How Marketing Changed the Way We Look

de Mark Tungate

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.

Branded Beauty

de Mark Tungate